Veteran Nollywood actor, Kanayo O Kanayo, has spoken up about what he described as a harmful development within the movie trade.
In a video message shared on Instagram, the 62-year-old burdened that movie-making ought to by no means be about appears however about actual expertise and efficiency.
“Film making just isn’t about being a tremendous face. It’s about being a very good actor, a very good performer. With or with out a tremendous face, that’s what I’ve determined to do,” he stated.
Kanayo recalled how, greater than twenty years in the past, sponsors in Nollywood created pointless labels that destroyed the careers of a number of promising actors.
“About 25 years in the past, some sponsors awoke they usually have been branding the actors. ‘This one just isn’t a very good one. This one doesn’t promote movies.’ They killed the profession of these guys. And I can point out names, however for the sanctity of this broadcast, I’m not going to,” he recounted.
He expressed concern that the identical challenge is now repeating itself within the digital area, the place only some so-called “YouTube faces” are being prioritised on the expense of uncooked, proficient actors.
“Probably the most unlucky factor is that a few of these guys will let you know, ‘September 2025, I’m not free until August 2026.’ How then will we maintain the content material of what you watch? How then will we create magic? How will we encourage new actors to come back into the enterprise?” he requested.
Kanayo insisted that producers mustn’t name him simply because he’s a “promoting face” however due to his capacity to ship.
He described the state of affairs as one other instance of how good initiatives typically get twisted once they enter Nigeria.Nigerian vogue developments
“I don’t know why, when issues come to Nigeria, there’s all the time a somersault. And the somersault is going on on YouTube,” he stated, including that the trade ought to concentrate on creating alternatives for brand spanking new skills who can actually act.
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