First Financial institution of Nigeria Restricted has introduced its partnership with the organisers of the maiden E1 Lagos GP, an all-electric powerboat racing championship scheduled for 3–5 October.
The partnership was disclosed on the E1 Lagos GP Stakeholder Immersion session held in Lagos.
On the occasion, Olayinka Ijabiyi, appearing group head, Advertising and Company Communication of FirstBank, mentioned the financial institution’s involvement displays its longstanding curiosity in sports activities and human improvement.
“Our involvement within the E1 Lagos GP is about driving legacy and enabling the passions and aspirations that unite Nigerians. We’re a financial institution that has been in enterprise for over 131 years, and we recognise that sports activities drives us as a rustic, which is why, via our First@Sports activities initiative, we proceed to put money into platforms that encourage and elevate our folks. Now we have been supporting legacy sport tournaments just like the Georgian Polo Cup, which we now have hosted for 105 years, and the Lagos Newbie Open Golf Championship for 64 years now,” Mr Ijabiyi mentioned.
He added that the occasion ties into the financial institution’s broader DecemberIssaVybe marketing campaign, which promotes tradition, leisure and life-style throughout the festive season.
“FirstBank is deeply woven into the material of society and the lives of our clients. As presenting companion, we’re creating significant touchpoints with clients and prospects, providing them a world-class expertise of leisure and celebration that captures the true essence of Lagos throughout the festive season,” he mentioned.
READ ALSO: CIPE to launch Africa Hub in Lagos on Tuesday
Additionally talking, Lagos State Commissioner for Info and Technique, Gbenga Omotoso, mentioned the championship wouldn’t solely promote sports activities but in addition spotlight Lagos’s tradition and international outlook.
He counseled FirstBank for backing the challenge.
The Lagos leg of the E1 GP will characteristic groups owned by worldwide stars together with Tom Brady, LeBron James, Didier Drogba, Will Smith, Marc Anthony, Steve Aoki and Rafael Nadal.
The 2025 season will conclude in Miami, United States.
