Nigeria’s main monetary expertise firm, OPay, has hosted the grand finale of the ‘My OPay Safety Vote Problem’ at its headquarters in Lagos.
The occasion attracted Nigerian entertainers, creators, and customers, together with Funke Akindele, Layi Wasabi, Broda Shaggi, and Mind Jotter, who carried out the viral monitor he created for the marketing campaign stay on stage.
The nationwide marketing campaign, which ran throughout TikTok, Instagram, Fb, and X (previously Twitter), recorded a attain of over 200 million customers, with hundreds of inventive entries submitted, starting from comedy skits and quick academic movies to animated clips and music, every providing a novel perspective on what digital safety means to on a regular basis customers.
The marketing campaign was constructed round seven of OPay’s core security measures: giant transaction protect, rip-off alert, giant transaction double test, emergency lock, USSD lock, night time guard, and on-line subscription management.
The grand finale culminated within the crowning of 4 winners from Instagram, TikTok, X, and Fb. The winners have been flown into Lagos alongside different standout inventive members.
One of many members, Zarifa Golden-Kalio, stated: “I’m a pupil, however I additionally run a small zobo enterprise the place I promote to my colleagues. I do my finest to create content material round what I do, and actually, there’s no higher app than OPay. It’s made receiving funds really easy. I made a decision to highlight the Rip-off Alert characteristic as a result of it helps me maintain my cash protected and guarded.”
Funke Akindele, one of many main voices behind the marketing campaign, recommended the model for its innovation. She stated: “It’s not simple to work onerous in your cash and, on the finish of the day, they’ll simply rip-off you and clear your account. So, I need to thank OPay for being progressive, for considering quick, and for inventing these security measures,” she added.
In accordance with Elizabeth Wang, Chief Business Officer at OPay: “OPay’s core worth is all the time ‘buyer first’, and for our clients, safety is the highest precedence. So, we constructed seven security measures, and right now we announce the eighth: the Location Guard, and we are going to proceed to develop extra to guard our clients in all eventualities the place they want safety.”
